Payments, delivery
& advertising
revenue model.
Flat-fee restaurant payments, own-fleet delivery, platform commission and in-app advertising — across a 15,000 restaurant network.
Restaurants are being squeezed by today's delivery giants.
Flat-fee payments, fair commission, own-fleet delivery.
A modern, ethical alternative built around restaurant profitability.
A £12.6B market hungry for change.
Four revenue engines.
Restaurants pay a flat fee instead of commission-only pricing, plus a new advertising line.
- •£25 / month per venue
- •Plus 3% per in-store card transaction
- •No hidden fees, ever
- •8% of every order in the Gettit app
- •vs 14–30% on Just Eat, Uber Eats, Deliveroo
- •Charged only on delivered orders
- •£2.50 flat fee — first 2 miles
- •80p per mile beyond 2 miles
- •Own fleet of motorbike & bicycle riders
- •£7 / hour — 10 sec
- •£13 / hour — 15 sec
- •£15.99 / hour — 20 sec
The base case behind the projections.
£45.7M estimated net profit per year at 15,000 restaurants.
This is a mature-scale scenario: 15,000 onboarded venues out of roughly 138,000 restaurants in the UK — around 11% of the market. Figures are net of processing/interchange, platform costs and rider payouts, across £5.28bn/year in combined in-store and delivery payment volume.
- Subscription£4.5M
- Card processing (net)£14.9M
- Delivery commission (net)£110.9M
- Advertising£0.1M
- Delivery fee vs rider cost–£84.6M
Key sensitivities: average delivery distance, orders per venue and restaurant sign-up pace are the three levers that move this projection most. Advertising is currently a minor contributor. At this mature scale the network delivers roughly £3,050 of net contribution per restaurant per year — so every additional 1,000 venues adds about £3.0M of annual profit.
The delivery leg runs at a loss by design.
It is subsidised by commission, matching industry norms.
- Customer delivery fee+£2.50
- Rider payout (£1 + £1 + 80p × 1.8mi)–£3.44
- Delivery-leg margin–£0.94
- Restaurant commission (8% of £22 order)+£1.76
“Every delivered order nets +£0.82 once commission is counted — and delivery commission alone contributes £110.9M a year at scale.”
A small but pure-margin revenue line.
Businesses pay to feature an ad slot in the app.
- 10-second ads£7 / hour
- 15-second ads£13 / hour
- 20-second ads£15.99 / hour
- 15 bookings per day (assumed)
- 1 hour per booking
- No rider or processing cost attached — pure margin
- 15 bookings × £12.00 blended rate
- = £180 per day
- £180 × 365
- £66k per year
“In-app advertising adds £66k per year at pure margin today — small relative to payments and delivery, but it scales directly with more advertisers and more ad hours sold.”
Every pound of the £50,000 raise has a clear purpose.
Courier delivery bags
Approximately US$34,450 to purchase the branded courier bags used by Gett It delivery drivers.
POS systems
Purchase point-of-sale systems for participating restaurant partners.
POS software completion
Complete the programming and configuration of each POS system acquired.
Own a piece of the next UK delivery leader.
30% equity is available for the full £50,000 raise — individual split is negotiable based on investment amount.
- •Silent or hands-on — your choice
- •Hands-on investors can advise / support operations
- •No forced operational role required
- •Founder retains operational control
- •Major decisions via board vote
- •Voting proportional to shares
- •Cannot be sold without approval
- •Company has first right of refusal
- •CEO has first right to buy the shares if shareholders want to sell
